With the rise of selfie culture and social-media savvy consumers, authentic interactions are increasingly defining brand identities. This discussion will tackle challenges experienced by brands on how to control the message through curation of organic moments without sucking out the spontaneity.
Bridget Angear, Joint Chief Strategy Officer, AMV BBDO
Michele Oliver, VP Marketing, Mars
Ed Couchman, Head Of Agency Relations, Facebook and Instagram
Adrian Barrick, global brand director, Campaign
Mix and Mingle with our partners and Cannes Lions attendees in this fun and informal setting in the Campaign, and PRWeek Cabana.
Why should the big guys have all the fun? For years, the new-business process has favored large, holding-company shops―particularly when it comes to global clients. How is a mid-size agency in Austin supposed to connect with a potential client in Paris when the pitch process hasn’t changed since the 1960s? Now, the introduction of cutting-edge technology is making it easier than ever for independent agencies to connect with good clients around the world without busting the bank.
Gabrielle Tenaglia, General Manager, Marketing Sector, Globality
Django Weisz Blanchetta, Managing Director and Founder, SuperHeroes
Eliza Esquivel, Senior Director, Brand Strategy and Partnerships Microsoft
Lars Hemming, CEO, Virtue | Vice
Have you ever wondered what else is out there? And by there we actually mean, WHO? Join us for a lively panel discussion around discovering new and sometimes unexpected audiences for your brand through data and insights.
Konrad Feldman, CEO, quantcast
Slavi Samardzija, Global Chief Executive Officer, Annalect
Swan Sit, Vice President of Global Digital, Revlon
Now more than ever, people are expressing their values through brand purchases. 57% of consumers are buying or boycotting brands based on the brand’s position on issues in society, and 30% are buying or boycotting more than they were 3 years ago. This influential behavior presents a huge opportunity for brands to deepen their relationship with consumers. But those who remain static instead of dynamic will find themselves in No Brand’s Land. Join the discussion and hear what brands need to do to win.
Mark Renshaw, Global Chair-Brand Practice, Edelman