As marketers, communicators and storytellers, we are always looking for the next thing to help us create outstanding experience and tell amazing stories. There's no denying AI is hot: Forrester Research predicts that 2017 will see a 300% increase in investment in artificial intelligence. Join this panel discussion as leaders in the field look at the unprecedented opportunity to better understand your customers' behaviors across all channels, improve how we connect with them, and ultimately create a more lasting and human engagement with them.
Mark Simpson VP, Offering Management, Watson Marketing, IBM
Alex Alexander, CIO, YOOX NET-A-PORTER GROUP, YOOX NET-A-PORTER GROUP, MBA
Steve Barrett, Editorial director, PRWeek Global; Editor-in-chief, PRWeek US
Mix and Mingle with our partners and Cannes Lions attendees in this fun and informal setting in the Campaign, and PRWeek Cabana.