DMN @ Cannes Innovation Festival
*all names, dates, and descriptions are subject to change.

TuesdaY June 20 / 14:15 - 15:00
UNLOCKING THE POWER OF AI FOR YOUR MARKETING MIX
IBM Watson Customer Engagement

As marketers, communicators and storytellers, we are always looking for the next thing to help us create outstanding experience and tell amazing stories. There's no denying AI is hot: Forrester Research predicts that 2017 will see a 300% increase in investment in artificial intelligence.  Join this panel discussion as leaders in the field look at the unprecedented opportunity to better understand your customers' behaviors across all channels, improve how we connect with them, and ultimately create a more lasting and human engagement with them.

Panelists:
Mark Simpson VP, Offering Management, Watson Marketing, IBM
Alex Alexander, CIO, YOOX NET-A-PORTER GROUP, YOOX NET-A-PORTER GROUP,  MBA

Moderator:
Steve Barrett, Editorial director, PRWeek Global; Editor-in-chief, PRWeek US

Tuesday June 20 / 17:00 to 18:00
CampAign | PRWeek Happy Hour
CAPSTONE HILL SEARCH, GLOBALITY, IBM WATSON CUstomer Engagement, MONOTYPE, OLAPIC, WE COMMUNICATIONS

Mix and Mingle with our partners and Cannes Lions attendees in this fun and informal setting in the Campaign, and PRWeek Cabana.

RSVP for the cabana
Our SPEAKERS

Alex Alexander

CIO
YOOX NET-A-PORTER GROUP
YOOX NET-A-PORTER GROUP,  MBA

Mark Simpson

VP, Offering Management, Watson Marketing
IBM

Interested In getting involved with our 2017 Cannes Program? Contact Monique Ruff-Bell for More Information.