MMM @ LIONS Health
*all names, dates, and descriptions are subject to change. all sessions take place in the cabana unless otherwise noted.
Saturday June 17

14:00 - 14:30
AI: Science Fact, Not Science Fiction

Breakthrough the buzzwords, and explore the current state of artificial intelligence. Alfred Whitehead will take you through a quick survey of what is working today, in the real world -- and what separates the hype from the reality.

Speaker:
Alfred Whitehead, SVP Data Science, Klick Health

14:30 - 14:45
From Big Data To Big Business

This tip-kit session will take a closer look at the processes behind building machine learning into commercialized problem solving.

Speaker:
Keith Liu, SVP Products & Innovation, Klick Health

15:00 - 15:45
Getting to 'Yes'

The pharma and healthcare industries are slowly but surely becoming more creative in the ways they approach advertising, particularly in their adoption of new tools and technologies that can improve experiences for both patients and physicians. Hear in-house pharma executives discuss the challenges of selling ground-breaking creative strategies to corporate leaders and how they were able to convince their companies to take risks on game-changing creative, both from a U.S. and a global perspective.

Speakers:
John McCarthy, VP of digital, AstraZeneca
Shwen Gee, head of digital strategy, global clinical operations, Biogen
Vic Noble, VP, head of marketing for ophthalmics, Shire
Lance Paull, executive creative director, Klick Health

Moderator:
Jaimy Lee, executive editor, MM&M

Beer GArden

Kick back and relax at our deck beer garden for complimentary refreshments (we promise to serve more than just beer!).

Sunday June 18

11:00 - 11:45
CREATIVITY IN THE AUTONOMOUS AGE

Klick Health is excited to present award-winning, future-forward architect Bjarke Ingels. He’ll be unleashing his creative philosophy on the Cannes Lions Inspiration Stage, and will work to inspire innovation in both architectural and systemic healthcare ecosystems.

Please note this session is taking place on the Inspiration Stage at Lions Health.

Speaker:
Bjarke Ingels, Acclaimed Architect & Cultural Innovator

13:00 - 13:30
Bjarke Ingles Book Signing

Fresh off the Inspiration Stage, Bjarke Ingels will join us in the cabana for a signing of his latest book, HOT TO COLD: An Odyssey of Architectural Adaptation.

14:00 - 14:30
Creative Innovation: How to Come Out With Cool Sh*t?

Don't just make waves, make stuff. Yan Fossat will explore the innovative, creative processes that will be a differentiator for the future of the industry.

Speaker:
Yan Fossat, VP Labs, Klick Health

14:30 - 14:45
Making Big Ideas Work

This tip-kit session will contextualize how creative innovation can be operationalized in real world applications to propel your big idea toward reality.

Speaker:
Keith Liu, SVP Products & Innovation, Klick Health

14:30 - 15:00
Biopharma’s latest blend: When Babylon Health met AstraZeneca

The phenomenon of breakthroughs stemming from the mash-up of unrelated concepts featured in the 2006 book The Medici Effect. These days biopharma is borrowing a page from Medici’s playbook, pairing products with unexpected partners: tech startups aiming to add on such services as mobile adherence monitoring, biomarker tracking, and more. In one of the latest forays, AstraZeneca and Babylon Health are collaborating to offer telehealth and AI-based triage to UK patients with COPD. Here, the two talk about what inspired them to collaborate, and how their creative spirit is helping healthcare to meet consumer expectations in the cognitive era.

Please note this session is taking place on the Health in Focus Stage at Lions Health.

Marc Iskowitz, Editor in Chief, MM&M
Ali Parsa, CEO of Babylon Health
John McCarthy, VP Global Digital, AstraZeneca

15:00 - 16:00
Platon Meet & Greet

Meet the mind behind the masterpieces, as world renowned photographer Platon joins us in our cabana before taking the Inspiration Stage.

17:00 - 17:45
POWERFUL PORTRAITS: AN INTIMATE LOOK AT HUMANITY AND LEADERSHIP

Platon is constantly seeking to capture the essence of human connection and compassion as he works with his subjects. At the Cannes Lions Inspiration Stage, he will delve into the impact of bridge building and storytelling in a world where leaders increasingly depend on authenticity.

Please note this session is taking place on the Inspiration Stage at Lions Health.

Speaker:
Platon, Award-Winning Photographer and Founder, The People's Portfolio

15:00 - 16:00
Planton Meet & Greet

Meet the mind behind the masterpieces, as world renowned photographer Platon joins us in our cabana before taking the Inspiration Stage.

RSVP for the cabana
Our Cabana LineUp

YAN FOSSAT

VP, Labs
Klick Health

Shwen Gwee

head of digital strategy, global clinical operations
Biogen

Bjarke ingels

Architect

Marc Iskowitz

editor in editor
MM&M

Jaimy Lee

executive editor
MM&M

JOHN MCCARTHY

VP of digital
AstraZeneca

VIc Nobel

VP, head of marketing for ophthalmics
Shire

Lance Paull

executive creative director
Klick Health

Platon

Photographer

Alfred Whitehead

SVP Data Science
Klick Health

MM&M Creative Playground Curated By Klick
june 17 & 18

Virtual Reality Tour
Sparking Creativity Inside Michelangelo's David:

Modern meets classic in a virtual reality tour of David’s brain. Take an immersive digital dive into three floors of sparking synapses, and hustling neurons as you explore the beauty of neuroscience.  

Wander through our virtual world, and interact with the core of human creativity.

Tele-Empathy Parkinson’s Simulator
Experience the Unimaginable:

Have a Klick Labs expert strap you into the SymPulse™ tele-empathy device, and experience Parkinson’s tremors recorded from people living with Parkinson’s disease. This bespoke technology is transforming the clinical empathy experience to benefit both Parkinson’s patients and their caregiving teams.

While wearing the device, you’ll have the opportunity to try your hand at writing on a digital wall; illustrating the challenges that those living with Parkinson’s face every day.

Street Art In Motion with Dasic Fernández

Dasic Fernández is a muralist of rising fame whose work dots urban landscapes across the Americas. Come watch this artist in motion turn our cabana into his creative playground via captivating street art.

Beer GArden

Kick back and relax at our deck beer garden for complimentary refreshments (we promise to serve more than just beer!).

World Class DJs

Join us at the MM&M Creative Playground Curated by Klick and party with our special guest DJs Hannah Bronfman & Brendan Fallis.

Brendan Fallis: @Brendanfallis / https://soundcloud.com/brendan-fallis
Brendan Fallis is a DJ and entrepreneur who has entertained countless crowds with his open-format DJing. 

Hannah Bronfman: @Hannahbronfmanhttps://soundcloud.com/hannahbronfman
Hannah Bronfman is a DJ, model, entrepreneur, and co-founder of Beautified and founder of HBFIT.com.

POSTCARDS FROM CANNES & LIVE PHOTO WALL

Showcase how much fun you're having in Cannes to family and friends via our postcard mailbox. Visitors will have the opportunity to turn their social snaps from Instagram or Twitter into actual printed postcards that will be automatically mailed for you.

Visitors will also have the opportunity to turn their social snaps into a work of art via our hosted social mosaic wall.

RSVP for the cabana
Profiles in Creativity
This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.

Chapter 1: The Designer

Dana Donofree, a breast-cancer survivor, created Ana Ono, a lingerie brand for women who have undergone treatment for breast cancer. This video was produced by the MM&M Content Lab in partnership with Klick Health. Make the journey.

CHAPTER 2: THE Photographer

Gilles Frydman, cofounder of Smart Patients, is on a mission to put a human face to cancer through his authentic portraits of cancer patients. This video was produced by the MM&M Content Lab in partnership with Klick Health. Make the journey

CHAPTER 3: The Data Scientist

Dr. John Brownstein, co-founder of Circulation, was faced with getting vaccines to patients. What he discovered was how a company like Uber could be the answer. This video was produced by the MM&M Content Lab in partnership with Klick Health. Make the journey.

Chapter 4: The Daughter

Maria Verastegui, executive creative director at Acorda Therapeutics, created a career in healthcare after watching her father battle Parkinson's disease. This video was produced by the MM&M Content Lab in partnership with Klick Health. Make the journey.

CHAPTER 5: THE Visionary

Elliot Langerman, chief creative commercial officer at Klick Health, found advertising to be the kind of career where you can be both eccentric and a problem solver. This video was produced by the MM&M Content Lab in partnership with Klick Health. Make the journey.

Chapter 6: The Artist

Dasic Fernández, a street artist, talks about why resistance movements like the one he saw growing up in Chile inspire him to make art. This video was produced by the MM&M Content Lab in partnership with Klick Health. Make the journey.

Interested In getting involved with our 2017 Cannes Program? Contact Monique Ruff-Bell for More Information.