PRWEEK @ Cannes Creative Festival
*all names, dates, and descriptions are subject to change.

MONDAY JUNE 19 / 09:30- 11:30
Augmented Influence: How data, tech and science are shattering brand-building norms
MSLGROUP

Welcome to the dawn of Augmented Influence. Panelists will breakdown its components – influence, data, human science and machines.  They’ll explain new findings about how the brain reacts to different kinds of content and its strong preference for earned influence.  It will look at how we are combining advertising, PR and paid media to generate greater business impact and the role VR, AI, Mixed Reality and bots will play in the process.

Panelists:
Spencer Gerrol, CEO & Founder, Spark Neuro
Stephan Beringer, Global President, Data, Tech and Innovation, Publicis Media
Erin Lanuti, Chief Influence Strategist, MSLGROUP
Pascal Beucler, Chief Strategy Officer, MSLGROUP
Marie-Pierre Stark-Flora, Global SVP, Philosophy, Coty

To request an invite please email haymarketatcannes@haymarkemedia.com.
*Please note this event will be held at the Majestic Hotel.

Monday June 19 / 16:00 - 16:45
Clash of the Titans: When Data Collides with Creativity

Gain the CMO's perspective on the convergence of data and creative in marketing and ways to strike a successful balance.

Speakers:
Carolyn Feinstein, Global CMO of Dropbox
Scott Allen, UK CMO, Microsoft
Eric Edge, Head of Global Marketing Communications & Industry Relations, Pinterest
Geraldine Calpin, Chief Marketing Officer, Hilton Worldwide


Moderator:
Steve Barrett, Editorial director, PRWeek Global; Editor-in-chief, PRWeek US

Monday June 19 / 21:00 - 22:30
PRWEEK CABARET PARTY
BURSON-MARSTELLER, CAPSTONE HILL SEARCH, CARMICHAEL LYNCH RELATE, MSLGROUP, WE COMMUNICATIONS

To request an invitation to this exclusive event, please email haymarketatcannes@haymarketmedia.com

Tuesday June 20 / 11:00 - 11:45
BRANDS IN MOTION: Unlocking the Equation

We Communications

Customers today expect to participate in a brand’s story—and their voice has huge gravitas.But while their experiences are increasingly curated by algorithms that pretend to understand them, they are still human beings—and technology is just one part of the communications equation.How can we create certainty if we only understand part of that equation? PRWeek teams up with WE Communications to reveal how brands in motion and their stories can tap into the mindset of their customer and use creativity as a unifying force.

Panelists:
Melissa Waggener Zorkin, CEO and Founder, WE Communications
Tony Högqvist, Executive Creative Director, Airbnb
Jennelle Tilling, Former Global CMO, KFC
Zach Overton, General Manager of 837 and Vice President of Experiential Marketing, Samsung

Moderator:
Steve Barrett, Editorial director, PRWeek Global; Editor-in-chief, PRWeek US

TUESDAY JUNE 20 / 17:00 - 18:00
CAMPAIGN | PRWEEK HAPPY HOUR
CAPSTONE HILL SEARCH, CARMICHAEL LYNCH RELATE, EDELMAN, GLOBALITY, IBM WATSON CUSTOMER ENGAGEMENT, MSLGROUP, MONOTYPE, OLAPIC, WE COMMUNICATIONS

Mix and Mingle with our partners and Cannes Lions attendees in this fun and informal setting in the Campaign, and PRWeek Cabana.

RSVP for the cabana
Our SPEAKERS

Scott Allen

UK CMO
Microsoft

Steve Barrett

Editorial director, PRWeek Global; Editor-in-chief, PRWeek US

Stephan Beringer

Global President, Data, Tech and Innovation
Publicis Media

Pascal Beucler

Chief Strategy Officer
MSLGROUP

Geraldine Calpin

Chief Marketing Officer
Hilton Worldwide

Eric Edge

Eric Edge, Head of Global Marketing 
Communications & Industry Relations
Pinterest

Carolyn FeinsteiN

Global CMO
Dropbox

Spencer Gerrol

CEO & Founder
Spark Neuro

Tony Högqvist

Executive Creative Director
Airbnb

Erin Lanuti

Chief Influence Strategist
MSLGROUP

zach overton

Vice President of Customer Experience & General Manager
837, Samsung Electronics America

Marie-Pierre Stark-Flora

Global SVP, Philosophy
Coty

Jennelle Tilling

former Global CMO
KFC

MELISSA WAGGENER ZORKIN

CEO & Founder
WE Communications

Interested In getting involved with our 2017 Cannes Program? Contact Monique Ruff-Bell for More Information.