Join us at the MM&M Creative Playground Curated by Klick and party with our special guest DJ Brendan Fallis.
The pharma and healthcare industries are slowly but surely becoming more creative in the ways they approach advertising, particularly in their adoption of new tools and technologies that can improve experiences for both patients and physicians. Hear in-house pharma executives discuss the challenges of selling ground-breaking creative strategies to corporate leaders and how they were able to convince their companies to take risks on game-changing creative, both from a U.S. and a global perspective.
Join us at the MM&M Creative Playground Curated by Klick and party with our special guest DJ Hannah Bronfman.
Welcome to the dawn of Augmented Influence. Panelists will breakdown its components – influence, data, human science and machines. They’ll explain new findings about how the brain reacts to different kinds of content and its strong preference for earned influence. It will look at how we are combining advertising, PR and paid media to generate greater business impact and the role VR, AI, Mixed Reality and bots will play in the process..
To request an invite please email firstname.lastname@example.org. Please note this event will be held at the Majestic Hotel.
Gain the CMO's perspective on the convergence of data and creative in marketing and ways to strike a successful balance.
To request an invitation to this exclusive event, please email email@example.com
Customers today expect to participate in a brand’s story—and their voice has huge gravitas.But while their experiences are increasingly curated by algorithms that pretend to understand them, they are still human beings—and technology is just one part of the communications equation.How can we create certainty if we only understand part of that equation? PRWeek teams up with WE Communications to reveal how brands in motion and their stories can tap into the mindset of their customer and use creativity as a unifying force.
As marketers, communicators and storytellers, we are always looking for the next thing to help us create outstanding experience and tell amazing stories. There's no denying AI is hot: Forrester Research predicts that 2017 will see a 300% increase in investment in artificial intelligence. Join this panel discussion as leaders in the field look at the unprecedented opportunity to better understand your customers' behaviors across all channels, improve how we connect with them, and ultimately create a more lasting and human engagement with them
With the rise of selfie culture and social-media savvy consumers, authentic interactions are increasingly defining brand identities. This discussion will tackle challenges experienced by brands on how to control the message through curation of organic moments without sucking out the spontaneity.
Mix and Mingle with our partners and Cannes Lions attendees in this fun and informal setting in the MM&M, Campaign, and PRWeek Cabana.
Why should the big guys have all the fun? For years, the new-business process has favored large, holding-company shops―particularly when it comes to global clients. How is a mid-size agency in Austin supposed to connect with a potential client in Paris when the pitch process hasn’t changed since the 1960s? Now, the introduction of cutting-edge technology is making it easier than ever for independent agencies to connect with good clients around the world without busting the bank.
Have you ever wondered what else is out there? And by there we actually mean, WHO? Join us for a lively panel discussion around discovering new and sometimes unexpected audiences for your brand through data and insights.
Now more than ever, people are expressing their values through brand purchases. 57% of consumers are buying or boycotting brands based on the brand’s position on issues in society, and 30% are buying or boycotting more than they were 3 years ago. This influential behavior presents a huge opportunity for brands to deepen their relationship with consumers. But those who remain static instead of dynamic will find themselves in No Brand’s Land. Join the discussion and hear what brands need to do to win.